{"id":1967,"date":"2023-05-03T03:36:52","date_gmt":"2023-05-03T03:36:52","guid":{"rendered":"http:\/\/principleddesign.org\/wordpress\/?page_id=1967"},"modified":"2023-05-30T21:03:34","modified_gmt":"2023-05-30T21:03:34","slug":"studio","status":"publish","type":"page","link":"http:\/\/principleddesign.org\/wordpress\/studio","title":{"rendered":"Studio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1967\" class=\"elementor elementor-1967\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a990af2 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"a990af2\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9eb2fda\" data-id=\"9eb2fda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd6820e elementor-widget elementor-widget-heading\" data-id=\"dd6820e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 09-10-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">About Principled Design<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5496b97 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"5496b97\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 09-10-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57e4ce0 elementor-widget elementor-widget-text-editor\" data-id=\"57e4ce0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 09-10-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Principled Design (previously Studio 5050) is the research and development practice founded by Despina\u00a0Papadopoulos that brings together design, engineering and a systems based approach to find unique solutions for emerging technology products and new social frameworks.<\/p><p><span style=\"color: var( --e-global-color-text );font-family: var( --e-global-typography-text-font-family ), Sans-serif;font-size: var( --e-global-typography-text-font-size );font-weight: var( --e-global-typography-text-font-weight );background-color: var(--nv-site-bg);letter-spacing: var(--bodyletterspacing);text-transform: var(--bodytexttransform)\">Principled Design has engineered innovative solutions for wearable technology and e-textile applications, developed roadmaps for the manufacturing of novel stacks of materials, and designed social innovation frameworks for cultural institutions.<\/span><\/p><p><span style=\"color: var( --e-global-color-text );font-family: var( --e-global-typography-text-font-family ), Sans-serif;font-size: var( --e-global-typography-text-font-size );font-weight: var( --e-global-typography-text-font-weight );background-color: var(--nv-site-bg);letter-spacing: var(--bodyletterspacing);text-transform: var(--bodytexttransform)\">Working closely with clients to uncover opportunity spaces and de-risk development, Principled Design maps existing capabilities and invents new applications to showcase emerging technologies and materials and find solutions for complex design and manufacturing problems.<\/span><\/p><p><span style=\"color: var( --e-global-color-text );font-family: var( --e-global-typography-text-font-family ), Sans-serif;font-size: var( --e-global-typography-text-font-size );font-weight: var( --e-global-typography-text-font-weight );background-color: var(--nv-site-bg);letter-spacing: var(--bodyletterspacing);text-transform: var(--bodytexttransform)\">Leveraging an extensive network of collaborators, from creative technologists, software and hardware engineers, pattern makers, psychologists and machine learning developers, to production facilities and material suppliers around the world, Principled Design develops comprehensive and agile solutions to respond to clients\u2019 needs.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef41526 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"ef41526\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0266e0\" data-id=\"e0266e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-784e4de elementor-widget elementor-widget-heading\" data-id=\"784e4de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">SERVICES<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8cc3148 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8cc3148\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f03407d\" data-id=\"f03407d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2baff1c elementor-widget elementor-widget-text-editor\" data-id=\"2baff1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Strategy &amp; Futurecasting<br>Sensory Design<br>Prototype Development<br>New Interfaces<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d517d25\" data-id=\"d517d25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-809097b elementor-widget elementor-widget-text-editor\" data-id=\"809097b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ethics in AI Consulting<br \/>Creative Industries Mapping<br \/>Innovation Workshops Design &amp; Facilitation<br \/><span style=\"color: var( --e-global-color-text );font-family: var( --e-global-typography-text-font-family ), Sans-serif;font-size: var( --e-global-typography-text-font-size );font-weight: var( --e-global-typography-text-font-weight );letter-spacing: var(--bodyletterspacing);text-transform: var(--bodytexttransform)\">Venture Capital Consulting &amp; Opportunity Assessment<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b94195a elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle elementor-invisible\" data-id=\"b94195a\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3135687\" data-id=\"3135687\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5210a06 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"5210a06\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6a4410\" data-id=\"c6a4410\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b801f1c elementor-widget elementor-widget-spacer\" data-id=\"b801f1c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-293e833 elementor-widget elementor-widget-heading\" data-id=\"293e833\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">CASE STUDIES<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81e6ae2 elementor-widget elementor-widget-accordion\" data-id=\"81e6ae2\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 09-10-2023 *\/\n.elementor-accordion{text-align:left}.elementor-accordion .elementor-accordion-item{border:1px solid #d5d8dc}.elementor-accordion .elementor-accordion-item+.elementor-accordion-item{border-top:none}.elementor-accordion .elementor-tab-title{margin:0;padding:15px 20px;font-weight:700;line-height:1;cursor:pointer;outline:none}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{display:inline-block;width:1.5em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon svg{width:1em;height:1em}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-right{float:right;text-align:right}.elementor-accordion .elementor-tab-title .elementor-accordion-icon.elementor-accordion-icon-left{float:left;text-align:left}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-closed{display:block}.elementor-accordion .elementor-tab-title .elementor-accordion-icon .elementor-accordion-icon-opened,.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-closed{display:none}.elementor-accordion .elementor-tab-title.elementor-active .elementor-accordion-icon-opened{display:block}.elementor-accordion .elementor-tab-content{display:none;padding:15px 20px;border-top:1px solid #d5d8dc}@media (max-width:767px){.elementor-accordion .elementor-tab-title{padding:12px 15px}.elementor-accordion .elementor-tab-title .elementor-accordion-icon{width:1.2em}.elementor-accordion .elementor-tab-content{padding:7px 15px}}.e-con-inner>.elementor-widget-accordion,.e-con>.elementor-widget-accordion{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1361\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1361\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" id=\"caret\"><path fill=\"#444\" d=\"M15 1H1v14h14V1zm-1 13H2V2h12v12z\"><\/path><path fill=\"#444\" d=\"M4 6h8l-4 5z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" id=\"caret\"><path fill=\"#444\" d=\"M15 1H1v14h14V1zm-1 13H2V2h12v12z\"><\/path><path fill=\"#444\" d=\"M12 10H4l4-5z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">1, Materials Innovation & Integration for Lubrizol<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1361\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1361\"><p><a href=\"https:\/\/www.lubrizol.com\/Engineered-Polymers\/Applications\/Performance-Apparel\/MTC-Jacket\">Lubrizol<\/a> asked us to review their extensive materials portfolio and identify applications for flexible electronics and wearable applications. In what became a multi-tiered engagement, we facilitated a series of exploratory activities, met with all department heads and run innovation workshops and mapped out Lubrizol\u2019s offerings. We then proposed a number of applications that used materials exclusively developed by Lubrizol and settled on the development of the <a href=\"https:\/\/www.printedelectronicsnow.com\/contents\/view_online-exclusives\/2019-01-03\/most-intriguing-flexible-and-printed-electronics-products-of-2018?utm_source=SilverpopMailing&amp;utm_medium=email&amp;utm_campaign=Printed+Electronics+Now+eNewsletter+%281-9-2019%29+%28Final%29&amp;utm_content=&amp;spMailingID=2733377&amp;spUserID=MTE5NjE1MzIyNDIyS0&amp;spJobID=700356904&amp;spReportId=NzAwMzU2OTA0S0\">award-winning<\/a> Multi-Tech Commuter Heated Jacket.<\/p><p>From pattern design, to sourcing fabrics from two continents, bringing partners together for the printed electronics and a custom connector, Principled Design was able to materialize this project in nine months and under budget. The project underscores the importance of systems thinking in the development of novel wearable electronics, combining design, materials science, applications know-how, and value chain partners. It required the right mindset and capabilities, to quickly turn innovative ideas into prototypes and then commercial scale realities. The jacket is the main show piece at trade shows and is featured proudly outside the CEOs office!<\/p><div style=\"padding: 20px 0 40px;\"><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1362\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1362\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" id=\"caret\"><path fill=\"#444\" d=\"M15 1H1v14h14V1zm-1 13H2V2h12v12z\"><\/path><path fill=\"#444\" d=\"M4 6h8l-4 5z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" id=\"caret\"><path fill=\"#444\" d=\"M15 1H1v14h14V1zm-1 13H2V2h12v12z\"><\/path><path fill=\"#444\" d=\"M12 10H4l4-5z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">2, Bringing On the Heat for Ralph Lauren<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1362\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1362\"><p>Ralph Lauren as the official outfitter of the USA Olympic team and for the 2018 Winter Olympics wanted to push innovation and develop a heated parka, using conductive inks developed by DuPont. However, the siloed manufacturing processes and domain expertise created a challenge in the development of a connector to facilitate technical functionality between the ink and electronics.<\/p><p>Our innovative approach to solving manufacturing challenges ensured that the solution was not only delivered on time but also easily integrated into existing supply chains.<\/p><p>We designed, tested and sourced the connectors and were able to deliver on time a solution that was easy to be implemented. We are proud to be part of such an iconic moment and bridging these two giants of industry, Ralph Lauren and DuPont. <a href=\"https:\/\/www.ralphlauren.com\/rlmag\/ralph-lauren-heated-jacket-winter-olympics-2018.html?ab=en_US_rl50_Timeline_Slot_46_L1\">Bringing On the Heat<\/a> is a great article documenting the making of the parka.<\/p><div style=\"padding: 20px 0 40px;\"><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1363\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1363\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" id=\"caret\"><path fill=\"#444\" d=\"M15 1H1v14h14V1zm-1 13H2V2h12v12z\"><\/path><path fill=\"#444\" d=\"M4 6h8l-4 5z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" id=\"caret\"><path fill=\"#444\" d=\"M15 1H1v14h14V1zm-1 13H2V2h12v12z\"><\/path><path fill=\"#444\" d=\"M12 10H4l4-5z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">3, Advancing the Science of Touch for Empathic Technologies<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1363\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1363\"><p>What is the connection between mind and body and the relationship between interoception and flow? What does the future of haptics hold? These were some of the open-ended questions that we were asked to answer as part of a research brief in which we were charged to develop concepts that brought together neuroscience, psychology and design.<\/p><p>With a firm belief that embodied concepts need to be tested on the body, we developed a series of fully functional prototypes, conducted extensive user-testing, and developed a novel haptic device controlled by a mobile phone and apple watch, and thus leverage contextual data. We coupled our extensive research with embodied probes and elicited valuable feedback from users. Our designs were developed directly on the body, sculpting organic forms that only later were turned to CAD models and 3D printed. We evaluated a large number of actuators and designed drivers to produce nuanced effects.<\/p><p>Our process was modular and agile both conceptually and in all our design decisions. We ran over 50 user testing sessions and gathered a rich data set that informed our machine learning model. A dream project with a dream team, we were able to deliver both research and actual data and built robust hardware and software in a dizzying seven-month period.<\/p><div style=\"padding: 20px 0 40px;\"><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1364\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1364\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" id=\"caret\"><path fill=\"#444\" d=\"M15 1H1v14h14V1zm-1 13H2V2h12v12z\"><\/path><path fill=\"#444\" d=\"M4 6h8l-4 5z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" id=\"caret\"><path fill=\"#444\" d=\"M15 1H1v14h14V1zm-1 13H2V2h12v12z\"><\/path><path fill=\"#444\" d=\"M12 10H4l4-5z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">4, How Tech Generates a 'Positive Ripple' Effect for Nivea<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1364\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1364\"><p>Nivea\u2019s biophysicist and chemists reached out to us with a real challenge: how to manufacture a precision sweat-sensing t-shirt, one that could withstand multiple wash cycles, in multiple sizes, and in large numbers. We took the challenge on and rethought how a t-shirt is designed and produced, created a new pattern to facilitate the production of the shirt, sourced a high precision alloy to act as the sensor, redesigned the circuit for better comfort and fit, and developed a manufacturing road-map and identified trusted partners to bring 5,000 shirts to life.<\/p><p>The shirt allowed Nivea to do comprehensive field testing and to gather data that was valuable to all tiers of the organization as outlined in this great article on <a href=\"https:\/\/www.warc.com\/newsandopinion\/news\/how-tech-generates-a-positive-ripple-effect-for-nivea\/en-gb\/40871\">How Technology Generates Positive Ripple Effects for Nivea<\/a>.<\/p><div style=\"padding: 20px 0 40px;\"><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1365\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1365\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" id=\"caret\"><path fill=\"#444\" d=\"M15 1H1v14h14V1zm-1 13H2V2h12v12z\"><\/path><path fill=\"#444\" d=\"M4 6h8l-4 5z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" id=\"caret\"><path fill=\"#444\" d=\"M15 1H1v14h14V1zm-1 13H2V2h12v12z\"><\/path><path fill=\"#444\" d=\"M12 10H4l4-5z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">5, Mapping the Creative Industries in Bamiyan for UNESCO<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1365\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1365\"><p>It was a real privilege to be asked by UNESCO to conduct a mapping of the <a href=\"https:\/\/en.unesco.org\/creative-cities\/bamiyan\">Creative Industries in Bamiyan<\/a>, the majestic valley in Central Afghanistan, for a good reason referred to as &#8220;Shining Light&#8221; and &#8220;Valley of Gods.&#8221; Based on our previous work on the Artisan Toolkit and our deep connections to the country, we conducted an in-depth survey and mapped the creative industries in the regions, holding interviews with a wide range of stakeholders, from the governor to the tremendously talented and resilient local artisans and the NGOs that supported their work.<\/p><p>We then delivered a comprehensive report and plan for activating the region as a Creative Hub and established partnerships with the Costume Institute at the Metropolitan Museum of Art, the NYU Library, and maker-spaces in Lebanon and Turkey. The dire changes in the political reality in the country means that none of this will be implemented and we just hope that the incredible people we encountered are safe and find the courage to maintain their optimism\u2026<\/p><div style=\"padding: 20px 0 40px;\"><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-329d979 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"329d979\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 09-10-2023 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src=\"http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/VF-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2086\" alt=\"\" srcset=\"http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/VF-150x150.png 150w, http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/VF.png 244w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-3e203be\" data-id=\"3e203be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea5c77c elementor-widget elementor-widget-image\" data-id=\"ea5c77c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div 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elementor-widget-image\" data-id=\"17f84c6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"276\" height=\"269\" src=\"http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/Coats.png\" class=\"attachment-medium size-medium wp-image-2066\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-372aaa1 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"372aaa1\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-ba4dc52\" data-id=\"ba4dc52\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf5aca6 elementor-widget elementor-widget-image\" data-id=\"bf5aca6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"219\" src=\"http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/Cotton-300x219.png\" class=\"attachment-medium size-medium wp-image-2069\" alt=\"\" srcset=\"http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/Cotton-300x219.png 300w, http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/Cotton.png 388w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-8d9eed1\" data-id=\"8d9eed1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4c3ada elementor-widget elementor-widget-image\" data-id=\"e4c3ada\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/Lion-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2075\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-412b385\" data-id=\"412b385\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44ee79c elementor-widget elementor-widget-image\" data-id=\"44ee79c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/PerryEllis-300x157.png\" class=\"attachment-medium size-medium wp-image-2081\" alt=\"\" srcset=\"http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/PerryEllis-300x157.png 300w, http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/PerryEllis.png 521w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-567fa6a\" data-id=\"567fa6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb0c37f elementor-widget elementor-widget-image\" data-id=\"eb0c37f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/Google-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2071\" alt=\"\" srcset=\"http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/Google-150x150.png 150w, http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/Google-300x300.png 300w, http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/Google.png 338w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-c23438f\" data-id=\"c23438f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21bda21 elementor-widget elementor-widget-image\" data-id=\"21bda21\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"85\" src=\"http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/NCR-300x85.png\" class=\"attachment-medium size-medium wp-image-2078\" alt=\"\" srcset=\"http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/NCR-300x85.png 300w, http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/NCR.png 632w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-7c37993\" data-id=\"7c37993\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c7a506 elementor-widget elementor-widget-image\" data-id=\"6c7a506\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"120\" src=\"http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/IBM-300x120.png\" class=\"attachment-medium size-medium wp-image-2073\" alt=\"\" srcset=\"http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/IBM-300x120.png 300w, http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/IBM.png 533w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aeda51b elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"aeda51b\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-37b7f8b\" data-id=\"37b7f8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0865152 elementor-widget elementor-widget-image\" data-id=\"0865152\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"241\" height=\"239\" src=\"http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/the_Met.png\" class=\"attachment-medium size-medium wp-image-2084\" alt=\"\" srcset=\"http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/the_Met.png 241w, http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/the_Met-150x150.png 150w\" sizes=\"auto, (max-width: 241px) 100vw, 241px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-5f8b0ec\" data-id=\"5f8b0ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6985d6 elementor-widget elementor-widget-image\" data-id=\"e6985d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/HBO-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-2072\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-4131d1f\" data-id=\"4131d1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13b8436 elementor-widget elementor-widget-image\" data-id=\"13b8436\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"66\" src=\"http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/NewLab-300x66.png\" class=\"attachment-medium size-medium wp-image-2079\" alt=\"\" srcset=\"http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/NewLab-300x66.png 300w, http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/NewLab.png 529w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-ec87477\" data-id=\"ec87477\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09c65fe elementor-widget elementor-widget-image\" data-id=\"09c65fe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"174\" src=\"http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/CocaCola-300x174.png\" class=\"attachment-medium size-medium wp-image-2067\" alt=\"\" srcset=\"http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/CocaCola-300x174.png 300w, http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/CocaCola.png 443w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-8e74d07\" data-id=\"8e74d07\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80c7634 elementor-widget elementor-widget-image\" data-id=\"80c7634\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/Unesco-300x225.png\" class=\"attachment-medium size-medium wp-image-2085\" alt=\"\" srcset=\"http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/Unesco-300x225.png 300w, http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/Unesco.png 390w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-1e512e6\" data-id=\"1e512e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef431fa elementor-widget elementor-widget-image\" data-id=\"ef431fa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"120\" src=\"http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/magnum-300x120.png\" class=\"attachment-medium size-medium wp-image-2077\" alt=\"\" srcset=\"http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/magnum-300x120.png 300w, http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/magnum-768x307.png 768w, http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/magnum.png 792w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4684e32 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"4684e32\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-bcbf6f2\" data-id=\"bcbf6f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-7317112\" data-id=\"7317112\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-2dc9c67\" data-id=\"2dc9c67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d81742 elementor-widget elementor-widget-image\" data-id=\"5d81742\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"61\" src=\"http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/Gates-300x61.png\" class=\"attachment-medium size-medium wp-image-2070\" alt=\"\" srcset=\"http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/Gates-300x61.png 300w, http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/Gates-1024x207.png 1024w, http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/Gates-768x155.png 768w, http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/Gates.png 1043w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-fd02f51\" data-id=\"fd02f51\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e22e79 elementor-widget elementor-widget-image\" data-id=\"6e22e79\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"123\" src=\"http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/Concern-300x123.png\" class=\"attachment-medium size-medium wp-image-2068\" alt=\"\" srcset=\"http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/Concern-300x123.png 300w, http:\/\/principleddesign.org\/wordpress\/wp-content\/uploads\/2023\/05\/Concern.png 688w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-3477cd4\" data-id=\"3477cd4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-4f89519\" data-id=\"4f89519\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0fe5f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0fe5f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93f90f3\" data-id=\"93f90f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab195c5 elementor-widget elementor-widget-spacer\" data-id=\"ab195c5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a77e15a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a77e15a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20b6795\" data-id=\"20b6795\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d57170a elementor-widget elementor-widget-spacer\" data-id=\"d57170a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About Principled Design Principled Design (previously Studio 5050) is the research and development practice founded by Despina\u00a0Papadopoulos that brings together design, engineering and a systems based approach to find unique solutions for emerging technology products and new social frameworks. Principled Design has engineered innovative solutions for wearable technology and e-textile applications, developed roadmaps for the&hellip;&nbsp;<a href=\"http:\/\/principleddesign.org\/wordpress\/studio\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Studio<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-pagebuilder-full-width.php","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"class_list":["post-1967","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/principleddesign.org\/wordpress\/wp-json\/wp\/v2\/pages\/1967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/principleddesign.org\/wordpress\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/principleddesign.org\/wordpress\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/principleddesign.org\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/principleddesign.org\/wordpress\/wp-json\/wp\/v2\/comments?post=1967"}],"version-history":[{"count":347,"href":"http:\/\/principleddesign.org\/wordpress\/wp-json\/wp\/v2\/pages\/1967\/revisions"}],"predecessor-version":[{"id":3789,"href":"http:\/\/principleddesign.org\/wordpress\/wp-json\/wp\/v2\/pages\/1967\/revisions\/3789"}],"wp:attachment":[{"href":"http:\/\/principleddesign.org\/wordpress\/wp-json\/wp\/v2\/media?parent=1967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}